• eva hsu

    Creative Strategist | Founder of Ripplr

    Hello. Welcome to my website! I'm Eva. I develop brands, work with teams for creative strategy/brand copywriting, and consult for O2O syncs. Occasionally give talks on branding in China, China's social media ecosystem and entrepreneurship. With an international approach to projects and cross-culture know-how, I have worked alongside brilliant minds from 4A agencies and collaborated with awesome brands such as Finnair, AngelHack, Veem, L'Oreal, P&G, etc.

     

    As a professional who has played team sports throughout school years and adult life, I enjoy getting my part of the work done while sharing resources and backing up the project team when needed. My best projects have started with a team kick-off meeting, either online or in person - I offer a more accurate consulting and service scope based on your project need.

     

     

     

  • Blog

    Insights, projects, and trends

  • What I can help you with

    a.k.a. Services

    Services

     

     

    RESEARCH:

    • Gain in-depth understanding of customer demographic

    • SWOT analysis

    • Trend analysis, eg. buzz words, design elements.

    STRATEGY:

    • Discuss and confirm on a mapped out plan for creating, distributing and managing content.

    • Discuss and confirm on an editorial calendar for content topics and publishing dates.

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    CREATIVE COPYWRITING:

    • Confirm on brand voice and communication style.

    • Define the right topics and stories for creative content production, communicating your brand to engage target customers.

    Content Management:

    • Social media management, eg. WeChat, Weibo, Video apps, etc.

    • Press Release

  • Experience

    Brands I've worked with

  • Some of my work

    Market research, strategy, copywriting, content production, cross-culture insights...

    WildAid 

    Campaign Video

    Production

    My task: Market research and Chinese copywriting for the video storyboard.

     

    China-wide campaign

    Hello World Documentary

    Taking "Hello World" documentary (of 14 unsung heroes across China) to the global stage by helping with English subtitle translation and cross-culture consulting.

    AngelHack Shenzhen Community Hackathon, 2017

    My tasks: Social media strategy, O2O development & off-line cross-culture communications for China re-launch.

     

    Location: TechTemple, Shenzhen

    INFINIX Mobile

    My task: English copywriting for the latest NOTE 10 Pro cell phone, for Infinix's international markets.

     

    Location: Shanghai

    Shanghai Bespoke Event

    My task: Translation and copywriting of the Bespoke English leaflet to Mandarin Chinese.

     

    Location: Shanghai

  • Read more about what I've worked on

    Get a copy of my portfolio. Or contact me directly for more info.

  • Work Methods

    Understand the workflow to get happy results.

  • Say Hello!

    Drop me a message on branding, creative strategy, technology, people, or culture.

    Room 5G, Building A, #129, DaTian Road, Shanghai, China
    Mon-Friday 9AM - 6PM
    +86 13636594940
  • Let's Stay in Touch!

    https://twitter.com/EvainShanghai
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