• eva hsu

    Creative Strategist | Founder of Ripplr

    Hello, welcome to my website. I'm Eva. I develop brands, work with client teams for brand guideline, brand strategy, copywriting, social media communications, and consult for O2O syncs. Occasionally give talks on branding in China, China's social media ecosystem and entrepreneurship. With an international approach to projects and cross-culture know-how, I have worked alongside brilliant minds from 4A agencies and collaborated with awesome brands such as Finnair, AngelHack, Veem, L'Oreal, P&G, etc.

     

    As a professional who has played team sports throughout school years and adult life, I enjoy getting my part of the work done while sharing resources and backing up the project team when needed. My best projects have started with a team kick-off meeting, either online or in person - this offers a more accurate consulting and service scope based on your project need.

     

     

     

  • Blog

    Insights, projects, and trends

  • What I can help you with

    a.k.a. Services

    Services

     

     

    RESEARCH:

    • Gain in-depth understanding of customer demographic

    • SWOT analysis

    • Trend analysis, eg. buzz words, design elements.

    STRATEGY:

    • Creation of branding and marketing plan for creating, distributing and managing content.

    • Creation of editorial calendar for content topics and publishing dates.

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    CREATIVE COPYWRITING:

    • Creation of brand voice and communication style.

    • Define the right topics and stories for creative content production, communicating your brand to engage target customers.

    • Blog articles.

    Content Management:

    • Social media management, eg. WeChat, Weibo, Video apps, etc.

    • Press Release

  • Experience

    Brands I've worked with

  • Some of my work

    Market research, strategy, copywriting, content production, cross-culture insights...

    WildAid 

    Campaign Video

    Production

    My task: Market research and Chinese copywriting for the video storyboard.

     

    China-wide campaign

    Hello World Documentary

    Taking "Hello World" documentary (of 14 unsung heroes across China) to the global stage by helping with English subtitle translation and cross-culture consulting.

    AngelHack Shenzhen Community Hackathon, 2017

    My tasks: Social media strategy, O2O development & off-line cross-culture communications for China re-launch.

     

    Location: TechTemple, Shenzhen

    INFINIX Mobile

    My task: English copywriting for the latest NOTE 10 Pro cell phone, for Infinix's international markets.

     

    Location: Shanghai

    Shanghai Bespoke Event

    My task: Translation and copywriting of the Bespoke English leaflet to Mandarin Chinese.

     

    Location: Shanghai

  • Read more about what I've worked on

    Get a copy of my portfolio. Or contact me directly for more info.

  • Work Methods

    Understand the workflow to get happy results.

  • Say Hello!

    Drop me a message on branding, creative strategy, technology, people, or culture.

    Room 5G, Building A, #129, DaTian Road, Shanghai, China
    Mon-Friday 9AM - 6PM
    +86 13636594940
  • Let's Stay in Touch!

    https://twitter.com/EvainShanghai
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