Creative Strategist | Founder of Ripplr
Welcome to my website. I'm Eva. I develop brands, work with teams for creative strategy/brand copywriting, and consult for O2O syncs. Occasionally give speeches and get invited to talk at workshops on branding in China, China's social media ecosystem and entrepreneurship. With an international project mentality and cross-culture know-how, I have worked alongside brilliant minds from 4A agencies and collaborated with awesome brands such as Finnair, AngelHack, Veem, L'Oreal, P&G, etc.
As a professional who has played team sports throughout school years and adult life, I enjoy getting my part of the work done while sharing resources and backing up the project team when needed. My best projects have started with a team kick-off meeting, either online or in person - I offer a more accurate consulting and service scope based on your project need.
Insight-driven ideas in selecting the right channels for branding and communication.
Gain in-depth understanding of customer demographic
Trend analysis, eg. buzz words, design elements.
Discuss and confirm on a mapped out plan for creating, distributing and managing content.
Discuss and confirm on an editorial calendar for content topics and publishing dates.
Confirm on brand voice and communication style.
Define the right topics and stories for creative content production, communicating your brand to engage target customers.
Social media promotions, eg. WeChat, Weibo, Video apps, etc.
Brands I've worked with
Hello World Documentary
Taking "Hello World" documentary (of 14 unsung heroes across China) to the global stage by helping with English subtitle translation and cross-culture consulting.
AngelHack Shenzhen Community Hackathon, 2017
My tasks: Social media strategy, O2O development & off-line cross-culture communications for China re-launch.
Location: TechTemple, Shenzhen
Shanghai Bespoke Event
My task: Translation and copywriting of the Bespoke English leaflet to Mandarin Chinese.
International Marketing Director - The Dolar Shop
We've collaborated with Eva for over a year on The Dolar Shop's internal staff training manual translation for The Dolar Shop's overseas store locations (e.g. Canada, the US, and Australia), she's been one of the best w e've worked with in providing accurate translation to make the training manual easy to understand for our foreign staff, accelerating the training process.
Regional Managing Director, APAC at Doremus
Eva recently worked with us on a wellness programme for an international insurance brand in China.
Eva, working closely with our team of planners, was responsible for Chinese copywriting developing primarily WeChat articles and video scripts. It was an intense relay of content creation, all delivered within the timespan of one week.
Our planners were highly impressed by Eva’s creative input and writing style and really appreciated her strong work ethic (working night and day and over a holiday).
We all enjoyed working with Eva very much.
Read more about what I've worked on
Get a copy of my portfolio. Or contact me directly for more info.