Creative Strategist | Founder of Ripplr
Hello. Welcome to my website! I'm Eva. I develop brands, work with teams for creative strategy/brand copywriting, and consult for O2O syncs. Occasionally give talks on branding in China, China's social media ecosystem and entrepreneurship. With an international approach to projects and cross-culture know-how, I have worked alongside brilliant minds from 4A agencies and collaborated with awesome brands such as Finnair, AngelHack, Veem, L'Oreal, P&G, etc.
As a professional who has played team sports throughout school years and adult life, I enjoy getting my part of the work done while sharing resources and backing up the project team when needed. My best projects have started with a team kick-off meeting, either online or in person - I offer a more accurate consulting and service scope based on your project need.
Gain in-depth understanding of customer demographic
Trend analysis, eg. buzz words, design elements.
Discuss and confirm on a mapped out plan for creating, distributing and managing content.
Discuss and confirm on an editorial calendar for content topics and publishing dates.
Confirm on brand voice and communication style.
Define the right topics and stories for creative content production, communicating your brand to engage target customers.
Social media management, eg. WeChat, Weibo, Video apps, etc.
Brands I've worked with
My task: Market research and Chinese copywriting for the video storyboard.
Hello World Documentary
Taking "Hello World" documentary (of 14 unsung heroes across China) to the global stage by helping with English subtitle translation and cross-culture consulting.
AngelHack Shenzhen Community Hackathon, 2017
My tasks: Social media strategy, O2O development & off-line cross-culture communications for China re-launch.
Location: TechTemple, Shenzhen
Shanghai Bespoke Event
My task: Translation and copywriting of the Bespoke English leaflet to Mandarin Chinese.
Read more about what I've worked on
Get a copy of my portfolio. Or contact me directly for more info.