Hello, welcome to my website. I'm Eva. I develop brands, work with client teams for brand guideline, brand strategy, copywriting, social media communications, and consult for O2O syncs. Occasionally give talks on branding in China, China's social media ecosystem and entrepreneurship. With an international approach to projects and cross-culture know-how, I have worked alongside brilliant minds from 4A agencies and collaborated with fascinating brands such as Finnair, AngelHack, Veem, L'Oreal, P&G, etc.
As a professional who has played team sports throughout school years and adult life, getting my part of the work done while sharing resources and backing up the project team when needed has become a habit. From experience, the best projects I've worked on started with a team kick-off meeting, either online or in person - this offers a more accurate consulting and service scope based on your project need.
Workshops: From the past 5 years, I have found projects to have a smooth communication flow and satisfying results when the initial project kick-off discussion was properly done. From corporate to startup projects, if time allows, conducting a workshop in providing a clear guideline on the workflow of brand strategy, copywriting to content creation is strongly recommended.
Gain in-depth understanding of target demographic
Trend analysis, eg. buzz words, design elements.
Creation of branding and marketing plan for creating, distributing and managing content.
Creation of editorial calendar for content topics and publishing dates.
Creation of brand voice and communication style.
Define the right topics and stories for creative content production, communicating your brand to engage target customers.
Social media management, eg. WeChat, Weibo, Video apps, Facebook, Instagram, etc.
My task: Market research and Chinese copywriting for the video storyboard.
Hello World Documentary
Taking "Hello World" documentary (of 14 unsung heroes across China) to the global stage by helping with English subtitle translation and cross-culture consulting.
AngelHack Shenzhen Community Hackathon, 2017
My tasks: Social media strategy, O2O development & off-line cross-culture communications for China re-launch.
Location: TechTemple, Shenzhen
Shanghai Bespoke Event
My task: Translation and copywriting of the Bespoke English leaflet to Mandarin Chinese.
Eva Hsu © 2022