eva hsu

RESEARCH:

• Gain in-depth understanding of target demographic

• Promotion Channels

• SWOT analysis

• Trend analysis, eg. buzz words, design elements.

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STRATEGY:

• Creation of branding and marketing plan for creating, distributing and managing content.

• Creation of editorial calendar for content topics and publishing dates.

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CREATIVE COPYWRITING: ​

• Creation of brand voice and communication style.

• Define the right topics and stories for creative content production, communicating your brand to engage target customers.

• Blog articles.

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Content Management:

• Social media management, eg. WeChat, Weibo, Video apps, Facebook, Instagram, etc.

• Press Release

My task: Market research and Chinese copywriting for the video storyboard.

Taking "Hello World" documentary (of 14 unsung heroes across China) to the global stage by helping with English subtitle translation and cross-culture consulting.

My tasks: Social media strategy, O2O development & off-line cross-culture communications for China re-launch.

English copywriting for NOTE 11 mobile's product introduction, later displayed on Infinix's website. In addition, applied to NOTE 11's global marketing content.

Upgrading Finnair's Chinese website with Chinese polishing & copywriting.

Florasis is a popular Chinese makeup brand that has an international market. Working with Florasis' marketing manager, I helped with Florasis English content marketing for their international Instagram account - the created content also applied to Florasis' other social media channels.