• eva hsu

    Creative Strategist | Founder of Ripplr

    Hello, welcome to my website. I'm Eva. I develop brands, work with client teams for brand guideline, strategy, content production (copywriting, photography, videography, H5, etc), and consult for O2O syncs. Occasionally give talks on branding in China, China's social media ecosystem and entrepreneurship. With an international approach to projects and cross-culture know-how, I have worked alongside brilliant minds from 4A agencies, in addition, collaborated with fascinating brands such as Finnair, AngelHack, WildAid China, Clarins, L'Oreal, P&G, etc.

     

    As a professional who has played team sports throughout school years and adult life, getting my part of the work done while sharing resources and backing up the project team when needed have become a habit. From experience, the best projects I've worked on started with a team kick-off meeting - either online or in person - this offers a more accurate consulting and service scope based on your project need.

     

    Workshops: From the past 8 years, projects that have a smooth communication flow and satisfying results stem from having a proper project kick-off discussion. From corporate to startup projects, conducting a workshop in providing a clear guideline on the workflow of branding strategy, copywriting to content creation provides a satisfying result.

     

     

     

  • Blog

    Insights, projects, and digital branding & marketing tips

  • What I can help you with

    a.k.a. Services

    SERVICES

     

     

    RESEARCH:

    • Gain in-depth understanding of target demographic

    • Promotion Channels

    • SWOT analysis

    • Trend analysis, eg. buzz words, design elements.

    STRATEGY:

    • Creation of branding and marketing plan for creating, distributing and managing content.

    • Creation of editorial calendar for content topics and publishing dates.

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    CREATIVE COPYWRITING:

    • Creation of brand voice and communication style.

    • Define the right topics and stories for creative content production, communicating your brand to engage target customers.

    • Blog articles.

    Content Management:

    • Social media management, eg. WeChat, Weibo, Video apps, Facebook, Instagram, etc.

    • Press Release

  • Experience

    Brands I've worked with

  • Some of my work

    Market research, strategy, copywriting, content creation, cross-culture insights...

    WildAid 

    Campaign Video

    Production

    My task: Market research and Chinese copywriting for the video storyboard.

     

    Location: China-wide campaign
    Project timeframe: 3 months
    Project completion: 2019

    Hello World Documentary

    Taking "Hello World" documentary (of 14 unsung heroes across China) to the global stage by helping with English subtitle translation and cross-culture consulting.

     

    Location: Shanghai

    Project timeframe: 1 month

    Project completion: 2018

     

    AngelHack Shenzhen Community Hackathon, 2017

    My tasks: Social media strategy, O2O development & off-line cross-culture communications for China re-launch.

     

    Location: TechTemple, Shenzhen

    Project timeframe: 1 month

    Project completion: 2018

    INFINIX Mobile

    English copywriting for NOTE 11 mobile's product introduction, later displayed on Infinix's website. In addition, applied to NOTE 11's global marketing content.

     

    Location: Shanghai

    Project timeframe: 1 month

    Project completion: 2020

    Finnair's Chinese website

    Upgrading Finnair's Chinese website with Chinese polishing & copywriting.

     

    Location: Shanghai

    Project timeframe: 20 days

    Project completion: 2018

  • Read more about what I've worked on

    Get a copy of my portfolio. Or contact me directly for a discussion.

  • Work Methods

    Understand the workflow to get happy results.

  • Let's build something beautiful.

    Contact me.

    Room 5G, Building A, #129, DaTian Road, Shanghai, China
    Mon-Friday 9AM - 6PM
    Write me an email and we can schedule an online discussion!
  • Let's Stay in Touch!

    eva_taipei101
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