Hello, welcome to my website. I'm Eva. I develop brands, work with client teams for brand guideline, strategy, content production (copywriting, photography, videography, H5, etc), and consult for O2O syncs. Occasionally give talks on branding in China, China's social media ecosystem and entrepreneurship. With an international approach to projects and cross-culture know-how, I have worked alongside brilliant minds from 4A agencies, in addition, collaborated with fascinating brands such as Finnair, AngelHack, WildAid China, Clarins, L'Oreal, P&G, etc.
As a professional who has played team sports throughout school years and adult life, getting my part of the work done while sharing resources and backing up the project team when needed have become a habit. From experience, the best projects I've worked on started with a team kick-off meeting - either online or in person - this offers a more accurate consulting and service scope based on your project need.
Workshops: From the past 8 years, projects that have a smooth communication flow and satisfying results stem from having a proper project kick-off discussion. From corporate to startup projects, conducting a workshop in providing a clear guideline on the workflow of branding strategy, copywriting to content creation provides a satisfying result.
Gain in-depth understanding of target demographic
Trend analysis, eg. buzz words, design elements.
Creation of branding and marketing plan for creating, distributing and managing content.
Creation of editorial calendar for content topics and publishing dates.
Creation of brand voice and communication style.
Define the right topics and stories for creative content production, communicating your brand to engage target customers.
Social media management, eg. WeChat, Weibo, Video apps, Facebook, Instagram, etc.
My task: Market research and Chinese copywriting for the video storyboard.
Hello World Documentary
Taking "Hello World" documentary (of 14 unsung heroes across China) to the global stage by helping with English subtitle translation and cross-culture consulting.
AngelHack Shenzhen Community Hackathon, 2017
My tasks: Social media strategy, O2O development & off-line cross-culture communications for China re-launch.
Finnair's Chinese website
Upgrading Finnair's Chinese website with Chinese polishing & copywriting.
Florasis content marketing
Florasis is a popular Chinese makeup brand that has an international market. Working with Florasis' marketing manager, I helped with Florasis English content marketing for their international Instagram account - the created content also applied to Florasis' other social media channels.
International Marketing Director - The Dolar Shop
We've collaborated with Eva for over a year on The Dolar Shop's internal staff training manual translation for The Dolar Shop's overseas store locations (e.g. North American and Australia), she's been one of the best we've worked with in providing accurate translation to make the training manuals easy to understand for our foreign staff, accelerating the training process.
Regional Managing Director, APAC at Doremus
Eva recently worked with us on a wellness programme for an international insurance brand in China.
Eva, working closely with our team of planners, was responsible for Chinese copywriting developing primarily WeChat articles and video scripts. It was an intense relay of content creation, all delivered within the timespan of one week.
Our planners were highly impressed by Eva’s creative input and writing style and really appreciated her strong work ethic (working night and day and over a holiday).
We all enjoyed working with Eva very much.
Eva Hsu © 2022