SERVICES
RESEARCH:
Gain in-depth understanding of target demographic
Promotion Channels
SWOT analysis
Trend analysis, eg. buzz words, design elements.
STRATEGY:
Creation of branding and marketing plan for creating, distributing and managing content.
Creation of editorial calendar for content topics and publishing dates.
CREATIVE COPYWRITING:
Creation of brand voice and communication style.
Define the right topics and stories for creative content production, communicating your brand to engage target customers.
Blog articles.
Content Management:
Social media management, eg. WeChat, Weibo, Video apps, Facebook, Instagram, etc.
Press Release
WildAid
Campaign Video
Production
My task: Market research and Chinese copywriting for the video storyboard.
Location: China-wide campaignProject timeframe: 3 monthsProject completion: 2019
Hello World Documentary
Taking "Hello World" documentary (of 14 unsung heroes across China) to the global stage by helping with English subtitle translation and cross-culture consulting.
Location: ShanghaiProject timeframe: 1 monthProject completion: 2018
AngelHack Shenzhen Community Hackathon, 2017
My tasks: Social media strategy, O2O development & off-line cross-culture communications for China re-launch.
Location: TechTemple, ShenzhenProject timeframe: 1 monthProject completion: 2018
INFINIX Mobile
English copywriting for NOTE 11 mobile's product introduction, later displayed on Infinix's website. In addition, applied to NOTE 11's global marketing content.
Location: ShanghaiProject timeframe: 1 monthProject completion: 2020
Finnair's Chinese website
Upgrading Finnair's Chinese website with Chinese polishing & copywriting.
Location: ShanghaiProject timeframe: 20 daysProject completion: 2018
Florasis content marketing
Florasis is a popular Chinese makeup brand that has an international market. Working with Florasis' marketing manager, I helped with Florasis English content marketing for their international Instagram account - the created content also applied to Florasis' other social media channels.
Location: ShanghaiProject timeframe: 1 monthProject completion: 2022
Kurt Hu
International Marketing Director - The Dolar Shop
We've collaborated with Eva for over a year on The Dolar Shop's internal staff training manual translation for The Dolar Shop's overseas store locations (e.g. North American and Australia), she's been one of the best we've worked with in providing accurate translation to make the training manuals easy to understand for our foreign staff, accelerating the training process.
December, 2019
Barry Coleman
Regional Managing Director, APAC at Doremus
Eva recently worked with us on a wellness programme for an international insurance brand in China.
Eva, working closely with our team of planners, was responsible for Chinese copywriting developing primarily WeChat articles and video scripts. It was an intense relay of content creation, all delivered within the timespan of one week.
Our planners were highly impressed by Eva’s creative input and writing style and really appreciated her strong work ethic (working night and day and over a holiday).
We all enjoyed working with Eva very much.June, 2020
